Sanatura

Scope:

Branding, Packaging, Icon Design, Illustration

Sanatura is a brand deeply rooted in the philosophy of healing through nature. A visionary startup focused on wellness, it was essential to craft a brand identity and packaging design that not only represented its values but also evoked a sense of natural balance and simplicity. From the beginning, Sanatura was envisioned as a brand that would offer holistic healing products made from pure, natural ingredients, helping individuals achieve wellness and serenity.

Close-up photograph of two women's faces, one with dark skin and the other with light skin, with text overlay reading 'est SANA TURA 2022'.
A small amber glass bottle with a dropper cap labeled 'Sleep Tincture' containing a lavender extract, placed against a beige background.
Icons representing Calm, Digestion, Energy, and Sleep with labels for each
A hand holding a small brown glass bottle with a dropper cap labeled 'Sleep Tincture'.
Three product labels from Sanatura, a calming salve, energy salve, and sleep salve. The top label is beige, the middle is orange, and the bottom is green. Each label displays a barcode, a small leaf icon, ingredients, and product information.
A brown glass dropper bottle labeled 'Sleep Tincture' with lavender extract, placed on a textured stone pedestal against a beige textured wall.
Close-up of a woman with short black hair smiling with her eyes closed, touching her face with her hand, displaying a ring, with text overlay that reads 'SANA TURA'.
Close-up of a person's face with bronzed skin, focusing on cheek, nose, and lips, with overlay text about healing herbs and organic ingredients.
A small jar of calmining salve labeled 'Lavender Extraction' sitting on a textured pinkish stone surface with a light pink wall background.
Two amber bottles with pump dispensers labeled 'Sleep Lotion' and 'Energy Oil' on a textured stone block with neutral-colored background and shadow.
A skincare product with a dropper bottle lying on a beige surface, advertising natural remedies for a balanced life with a "Shop Now" button.

Our process for Sanatura began with a deep dive into their core mission: to promote healing through nature’s finest ingredients. The brand's minimal approach was chosen intentionally to reflect this ethos. By avoiding excessive embellishment, the clean and elegant design speaks to the purity of the products themselves. Soft earth tones and simple, sophisticated typography were employed to create a sense of calm and trustworthiness, ensuring that the packaging conveyed both the quality and the natural origins of Sanatura’s offerings.

Close-up of a luggage tag with the text 'ATA URA' on it, placed diagonally across a dark blue background.