Strategic
brands.Beautiful
websites.Built for
small businesses.
Sanatura calming salve on stone

Sanatura

Healing herbs for everyday.

 Sand resortwear poster

Sand Resort Wear

NY made resort wear.

 In Flower storefront

In Flower Arrangements

Floral artistry for daydreamers.

Smart, strategic and beautifully made design for small businesses ready to grow.

  • Brand strategy 01
  • Brand identity 02
  • Squarespace & Shopify websites 03
  • Packaging 04

Westhaven is the independent studio of designer Amy Simpfenderfer, working with founders from first idea to launch.

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Selected work

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Sanatura wordmark over a portrait

01 · Skincare

Sanatura

Brand strategy · Identity · Packaging
Sand resortwear campaign image with wordmark

02 · Fashion

Sand Resort Wear

Brand identity · Art direction · Brand book
Mountain Movers stationery on orange

03 · Education

Mountain Movers

Brand identity · Squarespace site · Stationery
In Flower wordmark over a bright bouquet

04 · Florals

In Flower Arrangements

Logotype · Badges · Packaging
Girl Scouts troop card on teal

05 · Retail & product

Girl Scouts Craft Kits

Packaging · Illustration · Print

 See all work →

My clients have been featured in

ELLETODAYInStyleMotherGood HousekeepingELLETODAYInStyleMotherGood HousekeepingELLETODAYInStyleMotherGood HousekeepingELLETODAYInStyleMotherGood Housekeeping