About

Hi, I'm Amy. I design brands and websites.

I've been a graphic designer since 2013 and started Westhaven in 2020.

Westhaven is just me, so you'll work with me directly from the first call to launch. We'll agree on the plan, the price and the dates up front, and I'll keep you posted along the way.

Amy Simpfenderfer, designer and founder of Westhaven
Sanatura sleep tincture held in hand
Sand resort wear logo over a black and white portrait
In Flower logotype on lilac
Sanatura tincture on stone
Bright bouquet by In Flower
Sand resort wear poster on teal
Girl Scouts troop card on teal
Mountain Movers crown mark over a child playing outside
Mountain Movers website on tablet and phone
In Flower branded packing tape
Sanatura calming salve on stone
Girl Scouts craft kit box

13+

years as a graphic designer

1

designer, first call to launch

2 wks

for a typical Brand Sprint

2020

the year Westhaven opened

How I work

A simple, thoughtful process.

Every project follows the same four steps, so you always know what’s happening and what comes next.

Sanatura tincture bottle on stone

01

Discovery

Days 1–2

A kickoff call and short questionnaire to learn about your business, your customers, your goals and your competitors.

02

Strategy

Days 3–4

We define your positioning, voice and story, so your brand clearly says who you are and who you serve.

03

Direction

Days 5–10

One strong creative direction, refined twice: identity, type, color and, for websites, every page.

04

Launch

Day 10+

Organized files, brand guidelines and a short training so you can run your brand with confidence.

Sanatura bottles on stone

Services

Ways to work together.

Every project is scoped and priced up front, so there are no surprises. Not sure where to begin? Start with a Brand Snapshot.