Kids Crafts

Scope:

Branding, Website Design, Art Direction, Packaging, Icon Design, Art Direction, Image Sourcing, Photo Mockups, Print + Digital Media, Pattern Design

Kids Crafts is a brand dedicated to inspiring young girls to become leaders and innovators through creativity. It was essential to craft a bold, colorful brand identity that reflected the company’s mission of empowerment. Our work began with a deep understanding of their core offerings: the LeadHER line, which features craft kits based on historic women, and the InnovateHER line, designed to help young entrepreneurs.

A collection of branding and packaging design sheets for a brand called Kids Crafts. The sheets include logo concepts, color palette, font selections, and mood board with various design elements and sample packaging.
A promotional poster for Kids Crafts with a photo of three young women smiling and posing together inside a room. The poster features the slogan "Be a Trailblazer, Not a Spectator" and has a blue background with decorative elements around the photo.
Two young girls fighting, one wearing a denim jacket and the other in a yellow jacket, against a pink background.
Pink box with Kids Crafts packaging inside, featuring circles with words 'ice' and 'LEAD', and messages like 'you got THIS' and 'stand TALL', on pink, blue, orange, and white background.

We chose bright, energetic colors and playful typography to capture the spirit of creativity and ambition. The vibrant design was intentional—an invitation for girls to explore, dream, and lead. The packaging, rich with storytelling elements, connects each kit to its empowering message, celebrating strong, influential women from the past and future innovators.

Our process included creating a brand, website, and packaging that visually resonated with girls while highlighting the inspiring stories behind each craft. The bold design not only engages a young audience but also aligns with Kids Crafts’ mission of shaping tomorrow’s leaders through fun, hands-on experiences.

Screenshot of the Kids Crafts online store homepage featuring craft kits, a banner about free shipping, product categories, and a photo of children engaging with crafts.
A collection of marketing materials for Kids Crafts, including a notebook with a woman illustration and the quote 'The only approval you need is your own,' a flyer with colorful bars and text, a pink and blue pamphlet with the Kids Crafts logo, and a collage of various brand promotional images on a pink surface.
Roll of pink tape with the text 'your girl power package is here!' and a blue Kids Crafts logo, set against a pink background.
Pink background with text promoting Kids Crafts, a woman-owned small business that supports social impact and empowers girls globally.
Two young women smiling and laughing, with one wearing striped sunglasses and the other with white sunglasses on her head, against a purple background.
A craft kit called 'Climb Like Amanda' for empowerment journaling, with a notebook displaying a mountain and sunset on the cover, a pen, and an illustrated portrait of a woman with dark skin, wearing a pink jacket and earrings.
Open notebook with pink cover displaying the phrase 'You are magic' and a gratitude log page inside.
A person's hand holding two colorful greeting cards against a pink background. The front card is pink with bold white and navy lettering and small yellow flowers. The card behind it is red with partial white text and decorative yellow stars and pink triangles.
Smartphone displaying a guide for returning unused kids' craft kits on a website.
Pink background with a blue box titled 'Pawsome Pet Tags Craft Business' and 'Entrepreneur Starter Kit'. Surrounding the box are various pet tags, including one with the name 'Teddy', another labeled 'Benji', and a badge with the name 'Hank'. There are also illustrated cards with pets' names and tags, with one featuring a hear shape that says 'June', and another with 'Riley'.
Colorful motivational poster with the text "Let your creativity run wild!" and illustrations of light bulbs on a dark blue background.
Four smartphones displaying colorful holiday-themed craft kit promotion pages with pink backgrounds.
Kids Crafts logo on a dark blue background with a circular border around the text.